Philanthropy Buzz:  2nd “Cruise With A Purpose”

Nov 9, 2015
What happens when you combine purpose , passion and vision? How about a very successful event! In recognition of National Alopecia Awarness Month, we hosted my 2nd successful “Cruise With A Purpose”, which sailed Saturday, September 26, 2015! We launched from the Silver Lake Marina-‘Tejas Yacht’ on beautiful Lake Grapevine, Texas, from 8pm-11pm. I had the honor of hosting the sunset dinner cruise, which opened with a heartfelt welcome, followed by the viewing of the official ‘Cruise With A Purpose’ music video. Our supporters seemed to love it! If you have not seen it yet, please take a look.

Dr. Linda Amerson notes, “Music is a great way to connect with people and spread a positive message while raising awareness about issues affecting humans throughout various walks of life. Indeed the Arlington-based doctor has boldly gone where no one has before, taking her message across the ocean and into the hearts of many.

With the realease of Dr. Linda Amerson the “Cruise With a Purpose” theme song, a spright and funky mix that highlights her annual awareness cruise-viewers are able to take in the wonders of a voyage that that travels to exotic islands and breathtaking lakes, while educating and enlightening attendees on the effects of alopecia, a condition in which those affected suffer hair loss from the scalp. The condition can present itself at any time and can affect people of all ages.

Dr. Amerson has created a unique opportunity to reach out to those affected by providing a meaningful experience filled with relaxation , reflection, and entertainment. Dr. Amerson deemed the “Singing Hair Doctor” by industry taste masters , (after her song was performed at her first annual Cruise With a Purpose), Dr. Amerson worked with the acclaimed producer Phazz Clark. The track delivers a lively hip-hop beat with a bouncy kick and catchy lyrics. Dr. A sings positive words of encouragement with soulful vocals and drops fun savvy hip-hop message that connects with younger listeners who may have experienced difficulty in dealing with their peers because of the condition.

Indeed, seasoned Indie Recording Artist music critic Mika Lucio wrote, ”Cruise With a Purpose” is an amusing and ingenious way to rally awareness and support for a condition that touches many individuals from all backgrounds.”

The purpose of the September event was to present an educational scholarship to 1st year college student Sanah Jivani. Dr. A says, 'We are Paying It Forward'! Sanah is the organization's alopecia essay winner, and is attending the University of Texas at San Antonio. Sanah and her Houston-based parents attended, while she shared how through her journey with alopecia she has ultimately learned to love herself!

Sanah shared the experience across social media following the dinner cruise writing, “ I spent my Saturday night on the beautiful dinner cruise with a purpose and was honored with a $400 scholarship! September is Alopecia Awareness Month, and tonight was all about bringing light to this important cause. Alopecia comes in so many different forms: You could lose a few patches of hair to a whole head. And it's often completely random! Loved sharing my story tonight and meeting some of the amazing individuals who helped make this night possible. A special thanks to Dr. Amerson for hosting this amazing event!”

A brief power point presentation was shared revealing the results of Dr. A's alopecia success cases, while attendees were informed about Dr. Amerson’s Therapeutic Essentials, alongside a product table for purchases. And talk about the wow factor;: The doctor's custom table centerpieces were a hugh hit! The collaboration of Denise Howard and Dr. Amerson comprises a total of 13 male and female “heads,” each uniquely designed to coincide with the alopecia awareness theme and color scheme of royal blue and silver. Add to that attention-grabbing bling accents, hats, fidora hats, masks, hair dramatic looks, fishtail braid, and wigs! It was the talk of the event. In addition, showing love for family and close friends, names were bestowed to each centerpiece in memory of those we have lost.

Recognition of media partners included: Business Initiator, B.O.B.S.A., EncoreHD Hair Beauty & Lifestyle Magazine, Trendsetters To Trendsetters Magazine, Midwest Black Hair Magazine, Phazzanation Studios, DPI Graphics, Fuzionz Magazine and TV, IMessenger, Garland Journal,, my blog.

This adult-only event also included a tasty, filling dinner prepared by Charissa Singleton of C & T Devine Specialties, while drink choices of water, tea, beer, and wine. Dessert was sponsored by Letecia Ross...homemade tea cake cookies.

Meanwhile, professional models tore up the upper deck runway for the fashion show segment. Eight models strutted original, eye catching designs from Deidre Hardin of Copper Signatures, Marquett Smith of Jecour' Couture and Andre Terry of IMT Designs...all from the Dallas/Fort Worth region. In addition, attendees enjoyed live entertainment from Lady Soul with her 'Lady Soul Slide' while Dr. Amerson had everyone chim-ming along with her theme song 'Cruise With A Purpose'!

Swag bag sponsors included: Dr. Sandra Gilman, Dr. Cheryl Morrow, Phazz Clark, Sandra Dubose, Crystal Garrett, Percy Bryant, Brittney Yates, The Mansion on Park Row, Banger Boys, The Cancer Society, Dock the Book Shop, The Grill House Café, EncoreHD Hair, Beauty & Lifestyle Magazine, Crystal Scott Makeup Artistry, and Dr. Amerson’s Therapeutic Essentials, LLC.

When all was said and done, feedback about the 2nd Cruise With A Purpose has been awesomeness...It was The!

Please register early for our 2016 Cruise With A Purpose...817 265 8854 or

Please note! Because of the momentous success of the second-annual CWAP/Dinner Crruise, we are hosting an Appreciation Reception for the Fashion Designers and Artists who asisted us with fabulous entertainment. This invitation-only reception is only $10, on October 25, 5-6:30pm in the conference room at LA's Hair & Scalp Clinic. The address: 2304 W. Pioneer Pkwy, #6, Arlington, TX 76013. Our phone: 817 265-8854. Limited to the first 50 respondents.